Helly Hansen, the leading global sailing brand, is proud to announce its continued partnership with New York Yacht Club American Magic, the US Challenger for the 37th America’s Cup. Building on their experience from the previous campaign, the Norwegian-based brand, and the world-class sailing team are again joining forces, determined to bring sailing’s most coveted prize back home to the United States.

Helly Hansen and New York Yacht Club American Magic share a forward-thinking mindset and commitment to innovation, and through cutting-edge technology and high velocity collaboration, both organizations continue to deliver the highest performance within their fields. Looking ahead to the 37th America’s Cup, their partnership will bring together top athletes, coaches, designers, R&D, engineers, and support teams, resulting in a campaign that will break new ground with innovation and technology at the forefront.

"Partnering with a brand committed to producing technically excellent garments was essential for the team," said Terry Hutchinson, Skipper and President of Sailing Operations for NYYC American Magic. "The Helly Hansen gear worn during the last America's Cup was constantly put to the test and delivered as a high-performing technical product. At American Magic, we need resilient apparel that can perform consistently at the highest level and in the most challenging conditions on and off the water. We're excited to continue to train and race in Helly Hansen apparel as we focus on our high-performance sailing program and target the 37th America's Cup."

Helly Hansen works with professionals and elite athletes worldwide, drawing on their insights and experience to create gear they can trust in even the harshest conditions. With professional feedback, the brand has an innate understanding of high-performance environments and aims to develop gear that delivers maximum protection so that professional teams and athletes can focus on their tasks without worrying about getting cold or wet. Partnering with American Magic, Helly Hansen will work closely with the team to ensure their apparel will exceed their expectations and ultimately enable them to be the team best positioned to take home the trophy.

“We are proud to renew our partnership with American Magic and its elite team of world-class professionals and athletes,” said Carrie Ask, CEO, Helly Hansen. “Being able to partner closely with a team that shares our innovation mindset and vision is an honor and undeniable asset to Helly Hansen. We’re looking forward to working with the team to extend the limits of performance, both on and off the water, and are committed to providing them with the best possible technical apparel to support their dream of bringing the America’s Cup back home.”

American Magic spent the summer building the team's base in the Port of Pensacola, FL, where sailing conditions in Pensacola Bay are perfect for developing the AC75, before commencing the team's third winter of training on the Gulf Coast. The team will spend all winter in Pensacola before relocating to Barcelona for the final push into the 37th America's Cup campaign in 2024. The 37th America's Cup will take place in Barcelona, Spain, in September and October 2024.

To stay updated on the partnership between Helly Hansen and New York Yacht Club American Magic, visit hellyhansen.com and americanmagic.americascup.com. In addition, a supporter apparel collection will be available on Helly Hansen’s website starting spring/summer 2023.

About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive.  Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative and responsible waterproof/breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

About the New York Yacht Club
The New York Yacht Club was founded in 1844 when nine New York yachtsmen met in New York Harbor aboard John Cox Stevens’ yacht, Gimcrack. A year later, the Club's first clubhouse was built in Hoboken, N.J. The Club’s Annual Regatta was first run in 1846. The Club was the keeper of the America’s Cup from 1851 to 1983, and it organized the first transatlantic race in 1866. The Club maintains two exquisite clubhouses, one on 44th Street in the heart of New York City, known for its Model Room and extensive nautical library. The second clubhouse, at Harbour Court in Newport, R.I., annually hosts some of North America’s most prestigious sailing events, including the Annual Regatta, Race Week at Newport presented by Rolex, the Rolex New York Yacht Club Invitational Cup and the Queen’s Cup.

About New York Yacht Club American Magic
Formed in October 2017 by Bella Mente Racing, Quantum Racing, and the New York Yacht Club, American Magic represents a joint vision to win the America's Cup, the highest prize in sailing and the oldest trophy in international sport. New York Yacht Club American Magic brings together two highly successful racing programs with the most prestigious yacht club in the world. Both are united by a determination to regain the America’s Cup, reconnect the American sailing base with the premier event in the sport, and elevate the quality of competitive sailing in the United States. The name, American Magic, is a nod to the New York Yacht Club's storied America's Cup history; a combination of the boat the trophy is named for, and the first boat to defend it.